Many organizations recognize the importance of successfully onboarding new employees. And they should, you have worked hard to hire the right people and it is important that you welcome, train, and set them up for success from day one.
Welcome back to the ultimate guide to employer branding strategy! In the first part of this 10-step guide, we covered the foundation of your employer branding strategy: your company culture and employer value proposition, your target audience and your talent competitors, and your campaign goals. In this second part of the guide, we will delve into details on how to carry out your employer branding strategy.
A couple of days ago, I came across with this post on LinkedIn. It was an image of an empty office space decorated with balloons and colorful ribbons and the caption explained that the company contributes to their employees’ happiness by decorating the office for local holidays. I checked back on the company's account to see what else they do to their employees' happiness and found a few other occasional posts.
Candidate experience refers to the feelings and perceptions that you create to your candidates during the hiring process. Creating happy candidate experiences is important because it not only sets the basis for happy employee experiences but it also helps you engage the right talent during the hiring process. Top talent will usually have more than one option to choose from, and it’s not always about the best economical offer. If you have created a better candidate experience than your competitors, candidates will be more likely to choose you. Happy candidate experiences also create positive word-of-mouth. During the hiring process, you interact with several candidates and they will talk about their experience to others, thus contributing to your reputation and employer brand.
If you have read articles or listened to webinars and podcasts on employer branding, you are probably familiar with the term Employer Value Proposition or EVP, or sometimes, Employee Value Proposition or Employment Value Proposition. No matter what you call it, your EVP is a crucial piece of your workplace happiness puzzle since it helps you to attract and retain the right talent.